Brand Stories

Bally

Bally’s Global Copy Consultant

I worked as Bally’s Global Copy Consultant working most closely with the E-Comm and Marketing teams on landing page copy, newsletters, press releases, corporate presentations, CRM and clienteling scripts, product description copy, and various digital marketing campaign copy.

Marina B

Copy for Soleil Social Media Campaign

I wrote accompanying social text for this new collection from Marina B inspired by summers on the Amalfi coast where the sun motif is everywhere, even on the popular Italian card game Briscola. The shoot also drew inspiration from the classic Italian beauty Sophia Loren.

Editorialist Magazine

The 3 Perfect Coats to Invest in This Fall

Fall ushers in some seriously cool coats that make dressing to perfection in the chilly air an effortless endeavor…

La Perla's Intimate Soho Concept Store Offers an Artful Interpretation...

La Perla’s new Soho, New York space has cornered the tasteful sexy Christmas presents.

Fall 2020 Essentials

Even as warm September temperatures lull us back to a summer state of mind, an autumnal mood is in the air…

Nomad

Copy for Fall 2022 IG Content and Brand Story

As a consultant for a new cashmere brand, I helped define the voice, tone and key words and phrases for a brand bio and the social media feed. I pitched campaign concepts and worked alongside the brand’s Head of Content to formulate wrote the Instagram copy for a new

November 2022 IG Content

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October 2022 IG Content

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Holiday 2022

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