Portfolio

 

Editorial Features & Cover Stories

My fashion-industry professional experience as an editor and journalist has fine-tuned my storytelling skills across a broad range of topics and types of stories, from breaking news to full-length features. The following are examples of some stories to illustrate my voice in these types of pieces.

 

Editorial News Stories

After working for the industry trade WWD for over 15 years, I have continued my fashion news coverage for various outlets including Forbes, The Hollywood Reporter, BoF, CRFashionbook the CFDA and most recently, Fashion Network where I am currently the New York Contributing Editor.

 

Jewelry and Watch Editorials

I started covering the world of fine jewelry and watches while at WWD in 2010 when I absorbed coverage following the split of WWD and W Magazine. I have been fascinated ever since to learn about the nuances of this unique market and the stories of how these exquisite pieces come to be.

Brand & SEO

 

Brand Stories

The following section includes examples of work for brands. It demonstrates my unique voice and expertise in the fashion market as an asset for brands. Clients include Bally, Pomellato, Marina B, Au and NOMAD1942. Types of work completed include web landing pages, email newsletters, social media campaigns, editorial blog posts, in-house journal stories, and CRM and customer service scripts.

 

SEO Based - Custom Content

Working for Nest Casa, a niche home accessories and home styling e-commerce site based in Miami, FL, I assisted in helping drive traffic to their website by writing home design and decor-related articles trending on the web in order to drive traffic to the Nest Casa website.

Press & Social

 

Press Releases And Company Bios

Wrote campaign, event, and product launch press releases and company bios for Roger Vivier, Au Depart, Marina B, designer Meurat Tolegan, and NOMAD1942, each within the luxury space.

 

Social & Marketing Research

Conducted a market research project on Budapest Fashion Week for luxury department store clients in the US, Canada, and Australia and created social media campaigns for Marina B and NOMAD1942

Get in touch.

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